ART DIRECTOR / CREATIVE LEADER
Building Brands That Live in the Real World
I lead the design of brand identities, campaigns, content systems, and physical experiences—from the first idea through production and launch—across digital, environmental, and experiential touchpoints.
Building a Brand at 200 MPH
A high-visibility brand system executed across race cars, driver gear, pit environments, and digital campaigns.
A 100 Year Road Trip
A permanent headquarters installation bringing company history to life through archival imagery and environmental storytelling.
Building a Brand Within a Passionate Community
Startup creative across product merchandising, major publisher IP, conventions, and fan-driven experiences.
Redefining a Master Brand
A scalable identity system built to unify brand presence across physical and digital touchpoints.
Building a Scalable Content Engine
An end-to-end production system for high-volume, consistent e-commerce product imagery.
Capabilities
I work across strategy, concept, and execution—bringing together teams, partners, and production details to create work that is clear, cohesive, and built to perform in the real world.
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Creative Leadership & Art Direction
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Brand Systems & Identity
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Campaign Development & Partnerships
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Environmental & Experiential Design
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E-Commerce Content Systems
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Multi-Channel Execution
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Production & Vendor Direction